I&J Prawns Raw-Tail Off

I&J (originally Irvin & Johnson) is a prominent seafood brand with a legacy dating back to 1910. Founded in South Africa, the company became a pioneer in the deep-sea fishing industry, eventually expanding its footprint globally. This specific frozen prawn product is part of their extensive range of sustainably sourced seafood.

The manufacturing of I&J prawn products often involves sourcing from various international waters and processing facilities, commonly across Asia and Africa, depending on the specific species and seasonal availability. In Australia, where this packaging is commonly found, the brand is managed under a long-term license by Simplot, ensuring the products meet local quality and sustainability standards, such as the Aquaculture Stewardship Council (ASC) certification visible on the pack.

While the brand's historic roots are South African, its global operations are now under the ultimate ownership of AVI Limited, a leading South African consumer goods company. They oversee the brand's extensive fishing rights and international distribution networks, maintaining I&J's status as a major player in the global frozen seafood market.