ON THAT ASS underwear

ON THAT ASS is a distinctive subscription-based lifestyle brand specializing in exclusive underwear for men and women. Founded in the Netherlands, the brand gained rapid popularity by offering high-quality boxer shorts and sets featuring unique monthly designs that are not available in retail stores. The company operates on a membership model, shipping products directly to consumers globally.

While the brand's creative design and corporate strategy are rooted in Europe, the manufacturing process is primarily outsourced to specialized garment factories in China and other Asian textile hubs to maintain high production volumes and intricate designs. The brand is owned by the original founders through their Dutch parent company, maintaining its independence and distinctive brand identity within the global fashion market.