King's Crown Tomatenmark

King's Crown is a private-label brand primarily associated with the German discount retailer ALDI Nord. This specific product is a triple-concentrated tomato paste (3-fach konzentriert), a staple ingredient in European kitchens for adding depth and color to sauces and stews.

As indicated by the 'Tomatenherkunft Italien' seal on the packaging, the tomatoes used in this product are sourced from Italy, which is renowned for its high-quality industrial tomato production. The brand identity of King's Crown focuses on providing pantry staples that meet strict quality standards, such as the V-Label (Vegan) and the Nutri-Score 'A' rating seen on the label. Ownership of the brand rests with ALDI Nord, one of the world's most prominent discount supermarket chains, headquartered in Essen, Germany.