XQS Berrynana Twist Nicotine Pouches

XQS is a Swedish brand that originally gained prominence by producing tobacco- and nicotine-free snus alternatives before expanding into the rapidly growing nicotine pouch market. The Berrynana Twist variety is part of their flavor-focused range, characterized by unique fruit combinations.

In 2023, the brand underwent a significant ownership change when Philip Morris International (PMI) acquired XQS International AB. This acquisition was part of PMI's broader global strategy to transition toward smoke-free alternatives. While the brand originated as an independent Swedish venture in Jämtland, it is now integrated into the portfolio of one of the world's largest tobacco corporations, though manufacturing continues to be centered in Sweden to maintain the product's authentic Scandinavian heritage.