Made O'Meter
Discover where a brand or product originates
Bear is a well-known brand of adhesive tapes frequently found in Australian hardware retailers like Bunnings. The brand has a long history in the Australian market, specializing in various types of industrial-grade and household tapes including duct, gaffer, and masking tapes.
Historically, Bear was a brand synonymous with Norton Abrasives and later outcomes of corporate mergers via Saint-Gobain. Today, it operates as a heritage brand within the global portfolio of Saint-Gobain, a French multinational world leader in the habitat and construction markets. While the brand has deep roots in Australian industrial history, current manufacturing for retail adhesive products is typically outsourced to large-scale facilities in China or other specialized manufacturing hubs to maintain competitive pricing for the DIY and trade markets.
The parent company, Saint-Gobain, continues to manage the brand through its Abrasives and Construction Products divisions, ensuring that the 'Bear' mascot remains a recognizable symbol of durability and grip for Australian consumers and professionals alike.
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