Lonsdale Sportswear

Lonsdale is a heritage British brand deeply rooted in boxing history and athletic culture. Founded in 1960 by Bernard Hart, a former professional boxer, the brand was named after the 5th Earl of Lonsdale, who organized the first boxing matches with gloves. It gained international fame by being worn by sporting legends such as Muhammad Ali, Henry Cooper, and Mike Tyson.

While originally established in London, the brand has grown into a global sportswear staple. Over the decades, it expanded from boxing equipment into lifestyle fashion. Today, the manufacturing of Lonsdale products is decentralized, with production occurring across various countries in Europe, Asia, and Africa to meet global demand.

Since 2002, Lonsdale has been part of the Frasers Group portfolio. Under this ownership, the brand has maintained its presence in both specialty sports retail and mainstream fashion, balancing its gritty combat-sports heritage with modern athletic apparel.