Colornreus Laundry Detergent

Colornreus, widely known as Color Reus, is a prominent laundry detergent brand specializing in color protection for fabrics. It is a regional variation of the broader 'Reus' or 'Giant' brand family used by its parent company in European markets like the Netherlands and Belgium.

The brand is a staple in the portfolio of Henkel, a German multinational consumer goods giant. Henkel's detergents are developed with advanced enzyme technologies to remove stains while preventing dye transfer, ensuring clothes remain vibrant over time. Manufacturing occurs across several European facilities to optimize regional distribution, primarily in Germany and neighboring EU countries.

Henkel has owned the brand since its inception, maintaining its position as a market leader in the laundry care segment. The company remains headquartered in Düsseldorf, Germany, and manages Color Reus as part of its Laundry & Home Care division, which is focused on sustainable cleaning solutions.