Ben mobile service

Ben is a well-known Dutch mobile telecommunications brand that has had a significant impact on the market since its inception. Founded in 1999 as a joint venture between Belgacom and Tele Danmark, the brand was initially focused on providing accessible mobile services with a distinct, human-centric marketing approach.

In 2002, the brand was acquired by T-Mobile. Although the 'Ben' name was briefly retired in favor of the T-Mobile brand, it was successfully relaunched in 2008 as a discount-focused MVNO (Mobile Virtual Network Operator). Today, the brand serves as a value-oriented subsidiary operating on the network infrastructure of its parent company.

As of 2026, Ben is fully integrated into the Odido group, following the rebranding of T-Mobile Netherlands. It continues to provide sim-only and subscription services to the Dutch market, maintaining its historical roots while being owned by international investment firms through the Odido entity.