Anine Bing Apparel

Anine Bing is a luxury fashion house founded in 2012 by Danish model and influencer Anine Bing and her husband Nicolai Bing. Headquartered in Los Angeles, California, the brand was built on the foundation of blending Scandinavian minimalism with a gritty, rock-and-roll Los Angeles aesthetic. This 'Scandi-meets-LA' style quickly gained a global following through digital-first marketing and social media influence.

While the creative direction remains in the United States, manufacturing is distributed globally to maintain diverse product categories. Leather goods, footwear, and high-end tailoring are primarily produced in Europe—specifically Turkey, Portugal, and Italy—while basic knits and denim are often sourced from specialist factories in China and the United States.

The company remains independently operated by its founders but has significant financial backing from major private equity firms. In 2018, the brand secured substantial Series A funding from investors including Index Ventures, Greycroft, and Felix Capital to fuel its international retail expansion. Today, Anine Bing operates numerous flagship boutiques in major fashion capitals including Paris, London, New York, and Berlin.