Made O'Meter
Discover where a brand or product originates
Elephant is an iconic French herbal tea brand founded in 1896. This specific product, 'Infusion à Froid Boost Citron Gingembre', is a cold-brew herbal infusion featuring lemon and ginger, designed to be steeped in cold water. The brand is deeply rooted in French tea culture and history, known for its distinctive elephant logo and its long-standing association with high-quality infusions.
Historically, the brand was a major part of the Unilever portfolio for several decades. However, in 2022, Unilever completed the sale of most of its tea business, including the Elephant brand, to a newly created independent entity. This entity, now known as LIPTON Teas and Infusions, manages the brand globally with a focus on sustainable sourcing and modernizing traditional tea formats for contemporary consumers.
While the brand's corporate ownership has transitioned, its manufacturing remains focused in Europe, particularly in France at the Gémenos site where much of the brand's heritage is preserved. The product emphasizes natural ingredients and zero-calorie flavoring, catering to the growing market for healthy, sugar-free beverage alternatives.
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