Lotto Sport Socks

Lotto is an iconic Italian sportswear and athletic footwear brand. Founded in 1973 in Montebelluna, Treviso, it originally rose to prominence through the manufacturing of tennis footwear, later expanding into football and general athletic apparel. The brand's signature double-diamond logo, visible on the product, symbolizes two overlapping sports fields, representing the brand's core connection to competitive sports.

While the brand originated in Italy, its products are manufactured in various locations globally through high-volume licensing agreements. The ownership of the Lotto brand is currently split: WHP Global, a major brand management firm based in the USA, owns the global rights for the Lotto brand, while the original Italian company, Lotto Sport Italia, maintains operations and rights for its core markets including Italy and Europe. This dual-ownership structure ensures that the brand maintains its Italian sporting heritage while utilizing global distribution and marketing networks.