Hero Cassis no bubbles

Hero Cassis is a quintessentially Dutch blackcurrant beverage with a history dating back to 1938. While the original version is famous for its carbonation, the 'No Bubbles' variant offers the same rich blackcurrant flavor in a still format. The brand was pioneered by Hero, a company that discovered the unique fermentation process required to give the juice its distinctive 'Cassis' character.

Historically, the blackcurrants for Hero Cassis have been sourced from the Dutch province of Zeeland, specifically from the fertile lands of Zuid-Beveland. The production and bottling primarily take place in the Netherlands to maintain the local heritage of the product. Today, Hero remains a major international player in the food and beverage industry, continuing to manage the brand from its Swiss headquarters while keeping strong operational ties to the Dutch market.