Action Non-Food Discount Store

Action is a prominent Dutch international discount retailer that focuses on selling non-food items, including household goods, stationery, cosmetics, and snacks at low prices. Founded in 1993 in Enkhuizen, Netherlands, the company has expanded rapidly across Europe, including a significant presence in countries like Spain, France, and Germany.

The products sold at Action are sourced from a vast network of suppliers worldwide, resulting in manufacturing origins across multiple countries, particularly from Asia and Europe. The brand is currently majority-owned by the British private equity firm 3i Group plc, which acquired a controlling stake in 2011 to fuel its international expansion and operational efficiency.