Kevin the Carrot (Aldi mascot)

Kevin the Carrot is the iconic mascot of Aldi, a major global discount supermarket chain. First introduced in 2016 in the United Kingdom, Kevin was originally created as the star of Aldi's Christmas advertising campaign. Since then, he has become a viral sensation, leading to the production of a wide range of merchandise including plush toys, clothing, and kitchenware.

While the character was developed by advertising agencies for Aldi UK, the brand itself belongs to the German giant Aldi. Because Kevin is a seasonal promotional tool, the manufacturing of related merchandise typically occurs in several international locations, primarily concentrated in manufacturing hubs like China. The character's popularity has expanded beyond the UK to various European markets, making him a central figure in the brand's modern identity.