Rowenta Pure Force 2-in-1 Steamer

Rowenta is a historic German brand originally founded by Robert Weintraud in 1884. Known for engineering excellence, the brand gained international fame for its irons and garment care products. While the brand emphasizes its German heritage and engineering roots on its packaging, the majority of its modern handheld appliances, such as the Pure Force 2-in-1, are manufactured in China to leverage global supply chains.

Since 1988, Rowenta has been a subsidiary of the French multinational Groupe SEB. Groupe SEB is a global leader in small domestic equipment, overseeing a portfolio of iconic brands like Tefal, Moulinex, and Krups. This ownership transition integrated Rowenta into a powerful European conglomerate while maintaining the brand's premium positioning in the textile care market.