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Ultima is a specialist pet food brand focusing on cats and dogs, positioning itself in the high-quality nutrition segment. Developed by veterinarians and experts, the brand is widely recognized across Europe for its specialized health-benefit formulas, such as the 'Appetito Difficile' (Fussy Appetite) variant shown in the image.
The brand has its origins in Spain, where it was developed to provide balanced nutrition based on scientific research. Manufacturing occurs primarily in Affinity Petcare’s factories located in Spain (notably near Barcelona) and France to serve the various European markets.
Ultima is owned by Affinity Petcare S.A., which is a major player in the global pet food industry. Affinity Petcare is itself a key subsidiary of the Agrolimen Group, a large Spanish multinational conglomerate held by the Carulla family. The group oversees multiple food and pet care brands from its headquarters in Barcelona, Spain.
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