Siro Rye and Oat Loaf Bread

This product is a 'Hogaza Natural' (Natural Loaf) containing 30% rye and 6% oat. It is a private-label bread product manufactured specifically for the Spanish supermarket giant Mercadona.

The brand behind this bread is Cerealto Siro Foods, which was formed from the merger of Grupo Siro and Cerealto. Grupo Siro has a long history in Spain, originally starting as a biscuit manufacturer before becoming an integrated supplier for Mercadona.

In terms of ownership, the brand underwent a significant transition recently. It is now owned by the investment firms Davidson Kempner and Afendis Capital Management, which took control to stabilize and grow the company's international and domestic operations. The manufacturing is primarily localized in Spain, using various production facilities across the country to supply the Hacendado line for Mercadona.