President's Choice Live Lettuce

President's Choice (PC) Live Lettuce is a fresh produce item featuring green leaf lettuce harvested with its root system intact to maintain freshness and nutritional value. The product visible in the image is specifically labeled as grown in Alberta, Canada, aligning with the brand's commitment to sourcing regional produce for its Canadian retail network.

President's Choice was launched in 1984 by Loblaw Companies Limited as a premium private-label brand designed to compete with national brands by offering unique and high-quality food products. It has since become one of the most recognized and trusted consumer brands in Canada, spanning thousands of products from groceries to household goods.

The brand is owned and managed by Loblaw Companies Limited, Canada's largest food and pharmacy retailer. Loblaws itself is a subsidiary of George Weston Limited, a long-standing Canadian public company with deep roots in the food processing and distribution industry, dating back to the late 19th century.