Sachajuan hair care

Sachajuan is a professional premium hair care brand founded by internationally renowned hairstylists Sacha Mitic and Juan Rosenlind in Stockholm, Sweden. The brand grew out of the duo's high-profile salon, Sachajuan, which opened in 1997. In 2004, they launched their own product line, focused on the philosophy of 'Ocean Silk Technology'—a blend of algae and other active ingredients designed to simplify hair care while providing high performance.

The products are characterized by their minimalist, apothecary-style packaging and functional aesthetics. All Sachajuan products are predominantly developed and manufactured in Sweden, ensuring high quality and adherence to European cosmetic standards. In 2020, the brand entered a new chapter when it was acquired by the Japanese personal care giant Kao Corporation, integrating it into their global premium salon division alongside other high-end brands like Oribe and Goldwell.