LU Bastogne Original biscuits

LU Bastogne is a classic cinnamon-flavored biscuit known for its unique crunch and rugged texture. The 'LU' brand, which stands for Lefèvre-Utile, originated in Nantes, France, in 1846. However, the Bastogne biscuit specifically traces its identity back to the Belgian market and the Benelux region, named after the town of Bastogne in Belgium.

While LU was originally a French family business, it underwent various ownership changes, including acquisition by Danone. In 2007, the brand was acquired by Kraft Foods, which later spun off its snack division to form Mondelēz International. Today, Bastogne biscuits are synonymous with Belgian coffee culture and are primarily manufactured in Belgium to serve the European market under the global stewardship of Mondelēz.