Point Air Purifier

Point is a private label brand primarily focused on home appliances and consumer electronics. The brand was established by Power International AS to provide a high-quality, value-driven alternative to mainstream electronics brands in the Nordic market.

While the brand's conceptualization and administrative headquarters are located in Norway, the manufacturing of Point products, including their air purifiers, is primarily outsourced to specialized factories in China. This is a common practice for house brands to maintain competitive pricing while adhering to European safety and quality standards.

The ultimate owner of the Point brand is Power International AS, a major retail group headquartered in Lørenskog, Norway. The group operates across Scandinavia through its retail chains, specializing in electronics and household appliances.