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SPAR Natur*pur Bio-Äpfel is an organic apple product specifically marketed under the 'Bee Wild' project which supports biodiversity. These apples are of the Gala variety, harvested and packaged in Austria. The brand reflects SPAR's commitment to organic farming standards in Central Europe.
The Natur*pur brand was established by SPAR Austria in the 1990s as a response to growing consumer demand for organic and sustainable food products. Today, it remains one of the most recognized private labels in the Austrian retail market. The brand is owned and managed by SPAR Österreichische Warenhandels-AG, a leading retail group headquartered in Salzburg, which operates independently from other international SPAR entities.
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