El Paso Tex-Mex Food Products

Old El Paso is a world-renowned brand synonymous with Tex-Mex cuisine, offering a wide array of products ranging from taco shells and spice mixes to salsas and complete dinner kits. The brand's history is deeply rooted in the American Southwest, specifically New Mexico, where it began as a specialized canning company. Over the decades, it has evolved from a local favorite into a global household name, bringing the flavors of Mexican-inspired cooking to international markets.

Manufacturing of Old El Paso products is widespread to meet global demand. While a significant portion of production remains in the United States to serve the North American market, the brand operates facilities in other regions such as Spain and Australia to provide fresh ingredients and kits locally. This decentralized manufacturing strategy allows the brand to maintain its position as a market leader in the Tex-Mex category across Europe, Oceania, and the Americas.

Currently, the brand is owned by the American multinational General Mills. After passing through several corporate hands during the late 20th century, General Mills acquired the brand as part of its purchase of Pillsbury. Under General Mills' stewardship, Old El Paso has focused on innovation and convenience, ensuring that its products remain a staple for families seeking easy-to-prepare and flavorful meals.