Nature Valley Crunchy Oats & Dark Chocolate cereal bar

Nature Valley is a pioneering brand in the healthy snack category, credited with creating the first commercial granola bar in 1975. The brand focuses on using whole grain oats and natural ingredients to market itself as an energy-providing snack for outdoor enthusiasts and active lifestyles.

Originally launched by General Mills in the United States, the brand has grown into a global leader. Manufacturing occurs in multiple locations; while domestic US products are made in American facilities, European distributions are often produced in Spain, and other regions may be supplied by local or regional General Mills plants. The brand remains a core part of the General Mills portfolio through the mid-2020s, maintaining its historical connection to its corporate founder.