Made O'Meter
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Sensitive is a prominent European hygiene brand specializing in high-quality paper products such as toilet rolls, tissues, and paper towels. Known for its 'Classic' and 'Big Rolls' variants, the brand emphasizes softness, high absorbency, and dermatological safety, often targeting consumers with delicate skin. The packaging prominently features multilingual descriptions (Italian, English, French), indicating its broad distribution across the EU market.
The brand is a primary label of the Carrara Group (Cartiere Carrara), one of Europe's leading producers of tissue paper. Founded in Italy, the company maintains several integrated production sites that manage the entire paper cycle from pulp to finished product. While rooted in Italian manufacturing excellence, the group's extensive distribution network and scale of operations within the tissue industry position it as a major player in the global retail and professional hygiene sectors.
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