Swizzels Matlow Confectionery (B&M Stores Private Label)

This product is a confectionery item distributed in the United Kingdom and France. The packaging indicates a complex relationship between the manufacturer and the retailer. While the label mentions 'Swizzels Matlow Limited,' which is a historic British sugar confectionery manufacturer founded in 1928 and based in Derbyshire, the specific product in the image is a private-label or specifically sourced item for B&M Retail.

Historically, products under the Swizzels brand are British-made; however, the packaging explicitly states 'MADE IN CHINA.' This suggests that while the brand intellectual property or specific recipe licensing might be under the Swizzels Matlow name (indicated by the trademark text on the left), the physical production for this specific B&M stock item has been outsourced to Chinese manufacturing facilities.

The brand is ultimately owned by Swizzels Matlow, which remains a family-owned enterprise in the United Kingdom. B&M Retail acts as the owner of the physical inventory and the distribution chain within its retail networks across the UK and Europe.