Bread & Boxers men's boxers

Bread & Boxers is a premium Swedish basics brand founded in 2009 by Alexander Palmgren and Henrik Lindahl. The brand emphasizes simplicity, sustainability, and high-quality materials, often featuring organic cotton in their apparel. Known for its 'hidden' luxury approach, it gained significant international traction after professional ice hockey player Henrik Lundqvist became a co-owner and the face of the brand in 2014.

The manufacturing process typically takes place in countries with specialized textile expertise, such as India, Turkey, or Portugal, depending on the specific product line and fabric requirements. The company remains headquartered in Sweden, maintaining its Scandinavian design heritage while distributing its products globally through high-end retailers and dedicated online stores.