Auchan Crunchy Muesli - Dark Chocolate & Hazelnut

Auchan Crunchy Muesli (Muesli Croustillant) is a private-label breakfast cereal product featuring dark chocolate and hazelnuts. This product represents the store brand of the French multinational retail group Auchan. Originally founded in Croix, France, by Gérard Mulliez in 1961, the brand has grown to be one of the largest retailers in the world.

The manufacturing of Auchan private label cereals is typically contracted to specialized food processors throughout Europe, with a heavy emphasis on French production facilities to support the domestic market. Ownership remains within the Mulliez family via the Association Familiale Mulliez (AFM), ensuring the brand maintains its French heritage and European focus while operating hypermarkets and supermarkets across several continents.