El Ganso boxer shorts

El Ganso is a prominent Spanish lifestyle brand founded in Madrid in 2004. Known for its 'preppy' aesthetic with a Mediterranean twist, the brand quickly became a staple in Spanish fashion. While the brand design and strategic decisions are centered in Spain, manufacturing is distributed globally across countries like Portugal, Turkey, and China to manage production scales and logistics.

Initially built as a family business, the brand saw significant growth through international expansion. In 2015, the LVMH-linked investment fund L Catterton acquired a 49% stake in the company. However, in 2018, the founding Cebrián family successfully bought back these shares to regain full 100% control of the company, ensuring its status as a fully independent Spanish entity.