Lois boxer shorts

Lois is an iconic Spanish fashion brand founded in 1962, originally gaining international fame as one of the first European labels to challenge American dominance in the denim market. Known for its bulls logo and stylish cuts, the brand expanded from jeans into a full range of lifestyle apparel, including knitwear and undergarments like the boxer shorts shown here.

Today, while the brand maintains its historical connection to Spain through design and heritage, manufacturing is typically distributed across multiple countries in Asia and North Africa to meet global demand. The brand license is managed by various groups depending on the region, with the Spanish group Sixvalves currently holding the rights to revitalize and oversee the brand's presence in its home market and beyond.