La Vache qui rit (The Laughing Cow) with Cheddar

La Vache qui rit, globally known as The Laughing Cow, is a renowned brand of processed cheese products that originated in France. The brand was created by Léon Bel in 1921 after he patented the specific recipe for this spreadable, shelf-stable cheese. It is famous for its iconic illustration of a red cow wearing earrings that depict the cheese packaging itself.

The product shown is a cheddar-flavored version of their classic processed cheese, packaged in individual slices typically used for sandwiches and burgers. While the brand has its roots in Lons-le-Saunier, France, where the Bel Group is still headquartered, it has grown into a global powerhouse.

Today, the brand is owned by Group Bel (Fromageries Bel), an international cheese manufacturer. Production is conducted at numerous facilities worldwide to serve different regional markets, including sites in France, Slovakia, Vietnam, and the United States. Despite its global reach, the company remains largely controlled by the Bel family, maintaining its heritage alongside its massive international expansion.