Made O'Meter
Discover where a brand or product originates
Levi’s is an iconic American brand that revolutionized the apparel industry with the invention of blue jeans. Founded in San Francisco during the mid-19th century, the brand has expanded far beyond its denim roots to include a wide range of lifestyle products, including the men's underwear shown here. Levi Straus & Co. maintains its heritage as a quintessential American company while operating on a global scale.
Today, manufacturing for Levi’s products is distributed across a large network of international facilities to meet global demand, including sites in Asia, Central America, and Europe. Despite its massive global footprint and public trading on the New York Stock Exchange, the brand remains under the significant control of the descendants of Levi Strauss’s family, ensuring a level of continuity in its corporate identity and values.
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