Made O'Meter
Discover where a brand or product originates
Batts is a private-label brand exclusively developed for and distributed by the international supermarket chain Lidl. The name is synonymous with budget-friendly pantry staples ranging from sauces and mayonnaise to pickles and seasonings. While the brand is presented as a British-style pantry staple, it was created specifically to serve the product assortment needs of Lidl's discount retail model.
The manufacturing of Batts Worcestershire Sauce typically takes place in the United Kingdom, where local suppliers produce the sauce to match traditional British flavor profiles. As a private label, the production is often outsourced to established third-party food manufacturers specializing in condiments who then pack the product under the Batts branding.
The brand is ultimately owned by the Lidl Stiftung & Co. KG, a prominent German international discount retailer. Headquartered in Neckarsulm, Germany, the Schwarz Group (Lidl's parent company) manages the brand distribution across its vast network of stores throughout Europe and internationally. In the UK and Ireland, the brand is distributed directly through Lidl Great Britain Limited and Lidl Ireland GmbH.
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