Way Up Crunchy Peanut Butter

Way Up is a sports nutrition brand exclusively developed for and distributed by Sonae’s retail chains, primarily Continente, in Portugal. The brand focuses on high-protein and health-oriented food items like this peanut butter, which is made with 100% peanuts.

While the brand is owned by the Portuguese conglomerate Sonae MC, the manufacturing is typically handled by local specialized food processing facilities in Portugal to ensure quality and cost-efficiency for the domestic market. The brand's origin is rooted in the modern fitness and wellness expansion within the Iberian retail landscape.