United Water Flosser

United is a private label brand primarily found in the Danish retail market, specifically within Salling Group's discount chains. The product is a portable water flosser designed for oral hygiene, aimed at providing an affordable alternative to premium dental care brands.

Manufacturing for United electronic personal care items is typically outsourced to original equipment manufacturers (OEMs) in China. This allows for high-volume production while maintaining competitive pricing for the European consumer market. The brand's presence is heavily localized to Northern Europe, where it serves as a budget-friendly option for household electronics.

Ownership of the brand lies with Salling Group, Denmark's largest retail group. Salling Group operates various chains including Netto, Føtex, and Bilka, through which United products are exclusively distributed. The company is owned by the Salling Foundations, ensuring that a portion of the profits is returned to society through philanthropic donations.