Elastoplast adhesive bandages

Elastoplast is one of the world's most recognized brands for wound care and first aid. It was originally founded in the United Kingdom around 1928 by the company Smith & Nephew, who developed the first elasticated adhesive bandage that revolutionized home medical care.

Today, the brand is owned by Beiersdorf, a major German multinational corporation. While the brand remains prominent in Europe and Oceania, its manufacturing is decentralized across several global sites to ensure supply chain efficiency and compliance with local medical regulations. For the North American market, identical products are often sold under the brand name 'Curad' or 'Hansaplast', depending on the region.

Ownership transitioned away from the original British creators to the German company Beiersdorf, which also manages other global personal care brands like Nivea and Eucerin. The brand continues to focus on adhesive technology and skin protection research.