Lacer Oral Care Products

Lacer is a prominent Spanish brand specializing in oral healthcare, originally established in Barcelona. Since its founding, it has grown to become a leader in the pharmaceutical dermo-cosmetic and dental markets in Spain, known particularly for its scientifically backed toothpaste and mouthwash formulations.

The brand has remained under the management of its founding entity, Lacer S.A., for decades. In late 2022, a major acquisition was announced where the Italian pharmaceutical giant Italfarmaco Group agreed to acquire Lacer to strengthen its position in the healthcare market. The integration, solidifying in 2023 and beyond, combines Lacer's expertise in specialized oral hygiene with Italfarmaco's extensive international pharmaceutical network.