Don Simon juice

Don Simon is a household name in Spain and across international markets, recognized primarily for its innovative approach to fruit juices and wines. The brand was launched in 1980 by the Garcia Carrion family, a name deeply rooted in the Spanish viticulture tradition. It achieved significant fame for introducing the 'bag-in-box' and Tetra Brik packaging to the Spanish wine market, which revolutionized how daily-consumption wine was sold and stored.

Over the decades, Don Simon expanded from wine into fruit juices, soft drinks, and sangria, becoming one of the best-selling juice brands in the world. The company maintains a strong focus on sustainability and vertical integration, operating massive processing plants in Spain, particularly in Huelva and Jumilla, where they often process fruit directly from nearby groves to maintain freshness.

The brand remains under the private ownership of the Garcia Carrion family, ensuring that the company maintains its long-term vision and traditional roots while competing as a global powerhouse in the beverage industry.