El Pozo processed meats

El Pozo is one of Spain’s most recognized food brands, specializing in high-quality meat products. The brand’s history dates back to 1935 with the opening of a modest charcuterie establishment in 'El Pozo Concejil' square in Alhama de Murcia. Over the decades, it evolved from a local shop into a global leader in the food industry, maintaining a fully integrated production cycle known as 'Integral Process of Quality.'

The brand is the flagship of Grupo Fuertes, a powerful Spanish holding company. Manufacturing is primarily concentrated in its massive industrial complex in Alhama de Murcia, Spain, which is one of the largest and most advanced meat processing facilities in Europe. This centralized production allows the brand to maintain strict quality control from livestock farming to the final packaged product.

While El Pozo operates internationally and exports its products to over 80 countries, it remains a family-owned business under the leadership of the Fuertes family. The brand is consistently ranked as one of the most chosen brands in Spanish households, symbolizing tradition combined with modern food technology.