Venz Chocolade Hagelslag Puur

Venz is a household name in the Netherlands, famous for its iconic chocolate sprinkles known as hagelslag. The brand's history dates back to 1890 when Hendrik de Venz founded a wholesale business in Amsterdam. In 1936, the company began producing its signature chocolate sprinkles, which have since become a staple of Dutch breakfast tables.

The manufacturing predominantly takes place in the Netherlands, maintaining a long-standing tradition of Dutch chocolate craftsmanship. Over the decades, the brand underwent several ownership changes. It was formerly part of the Kraft Heinz portfolio before being acquired by Cerve in 2024. As of 2026, the brand is under the ultimate ownership of Cerve, a specialized food investment group that focuses on preserving and growing iconic Benelux brands.