ØGO Organic Cranberries

ØGO is a private label brand primarily associated with the Danish retail market, specifically within Salling Group's discount supermarket chains such as Netto. The product shown consists of organic dried cranberries (Tranebær), which are certified by the European Union's organic logo, indicating they meet strict EU agricultural standards.

While the brand is Danish, the raw materials—cranberries—are typically sourced from major producing regions such as North America or Chile and then packaged for the Scandinavian market. The brand is part of a strategic push by Salling Group to provide affordable organic options to consumers. As a private label, the ultimate owner is Salling Group, one of Denmark's largest retail companies.