Made O'Meter
Discover where a brand or product originates
L'OR is a premium coffee brand renowned for its gold-standard roasting and intense aromatic profiles. Originally founded in France in 1992, the brand was created with the ambition to bring the highest quality espresso experience to the home market. It gained international prominence after launching its first Nespresso-compatible aluminium capsules in 2010, which set a new benchmark for the category outside of the original manufacturer’s ecosystem.
Today, L'OR is a flagship brand within the portfolio of JDE Peet's, the world's leading pure-play coffee and tea company. While the brand has deep French roots and conducts significant manufacturing in Europe—particularly in France where its production facilities are specialized in high-speed aluminium capsule filling—it operates as a global entity with a presence in over 30 countries. The 'Colombia' variety shown is part of their 'Origins' collection, highlighting single-origin beans as part of their specialty range.
The ultimate ownership lies with JDE Peet's N.V., headquartered in the Netherlands. JDE Peet's was formed through the merger of Jacobs Douwe Egberts and the American coffee chain Peet's Coffee, and it is largely controlled by the investment group JAB Holding Company. The brand continues to focus on premiumization and sustainability through various recycling initiatives for its aluminium capsule shells.
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