Lay's x Butterbear Potato Chips

This specific product is a collaboration between the globally recognized brand Lay's and the popular Thai character/café brand 'Butterbear' (Nong Noey). The packaging features Thai script, identifying it as a product tailored for the Thai market. Lay's potato chips are a brand of snack foods produced under the Frito-Lay umbrella.

The Lay's brand was born in the United States in the 1930s when Herman Lay began selling snacks from his car. Later, Lay's merged with Frito to create Frito-Lay. Eventually, the company merged with Pepsi-Cola to form PepsiCo. In Thailand, Lay's is manufactured and distributed by Pepsi-Cola (Thai) Trading Co., Ltd., which operates large-scale manufacturing facilities within the country to serve the local Southeast Asian market.