Somat Excellence Duo Gel dishwasher detergent

Somat is a premium detergent brand specialized in automatic dishwashing. Originally launched in Germany in 1962 by Henkel, it was the first detergent in the country specifically designed for dishwashers. Since its inception, Somat has been a pioneer in the industry, introducing innovations like the first tab detergent and multi-functional gels.

Today, the brand is part of Henkel’s Consumer Brands division. While the brand has deep German roots and maintains major production facilities there, Henkel operates a global supply chain with manufacturing sites across Europe to service different regional markets. The product shown, 'Excellence Duo Gel', represents the brand's shift toward high-efficiency, multi-action liquid formulas that dissolve quickly even in short or low-temperature cycles.