Colgate Max White toothpaste

Colgate is a globally recognized American brand specializing in oral hygiene products. It was originally founded in 1806 by William Colgate in New York City as a starch, soap, and candle business. The brand released its first toothpaste in a jar in 1873.

Today, Colgate is owned by the Colgate-Palmolive Company, a multinational consumer products corporation based in the United States. While the brand has deep American roots, its manufacturing is decentralized to serve global markets; for the European market, products are often manufactured in countries like Poland (Swidnica) or other facilities within the EU. The packaging shown features Italian text and a barcode (8718951...), which is frequently associated with international logistics hubs for Colgate-Palmolive in the Benelux region, though the actual physical production occurs at various global standard facilities.