Colgate Max White Cristalli Bianchi

Colgate Max White is a prominent line of oral hygiene products under the Colgate brand, which was founded in 1806 by William Colgate in New York City. Originally starting as a soap and candle business, it introduced its first toothpaste in jars in 1873.

Today, Colgate is owned by the Colgate-Palmolive Company, a massive American multinational corporation. The 'Max White' variant, specifically the 'Cristalli Bianchi' version seen in this Italian-market packaging, is part of their specialty whitening portfolio. While Colgate-Palmolive is headquartered in the United States, they utilize a vast global manufacturing network. For European markets, a significant portion of their toothpaste production is concentrated in automated facilities in Poland, though they maintain plants in various other regions to serve local demand.