Viva Latte di Kefir

Viva Latte di Kefir is a popular fermented milk product available in Italy, known for its digestive health benefits and high protein content. The brand 'Viva' is a well-established name in the Italian dairy market, primarily associated with functional dairy products like high-protein or probiotic milk and drinks.

The product is manufactured in Italy, specifically processed by dairy plants under the umbrella of Newlat Food S.p.A. The company focuses on the health-conscious segment, marketing the kefir as a natural source of calcium and proteins, often sourced from domestic Italian milk suppliers.

The brand is currently owned by Newlat Food S.p.A., an Italian multi-brand food company with a significant presence in the dairy, pasta, and bakery sectors. Newlat has grown through strategic acquisitions, including the purchase of historical brands from global giants like Nestlé, consolidating its position as a major player in the European food landscape.