Wellibites Salty Liquorice

Wellibites is a Swedish confectionery brand founded by Sara Serray, a pharmacist and entrepreneur who aimed to create a healthier alternative to traditional sweets. The brand is known for producing functional candies that are sugar-free, vegan, and enriched with vitamins and minerals.

Originally a startup that gained significant traction after appearing on the Swedish version of 'Dragon's Den' (Draknästet), Wellibites was eventually acquired by the Humble Group. The products are primarily manufactured in Sweden, catering to a health-conscious audience seeking sweets without sugar or palm oil while maintaining high environmental standards through local production.