Kiabi Apparel

Kiabi is a major French retail brand specializing in ready-to-wear fashion for the whole family. Founded in 1978 in Roncq, France, the brand revolutionized the textile industry by introducing the 'affordable fashion' concept. Their product line spans across clothing, footwear, and accessories, targeting a broad demographic with competitively priced items.

The brand's manufacturing strategy relies on a global supply chain. While design and development are centralized in France, production takes place in multiple countries including China, Bangladesh, India, and Turkey to maintain their cost-effective business model. Kiabi is a core asset of the Association Familiale Mulliez (AFM), a powerful French family holding company that also controls major retailers like Auchan and Decathlon.