Bjorg Avoine Sans Sucres

Bjorg is a prominent French brand that has been a pioneer in the organic food movement since its establishment in 1988. It was founded with the mission of providing healthy, environmentally friendly alternatives to traditional supermarket products, focusing heavily on plant-based nutrition.

The product shown is Bjorg Avoine Sans Sucres, an organic, sugar-free oat milk. While the brand is French and identifies strongly with its national heritage, the manufacturing of its plant-based beverages typically takes place in specialized facilities across Europe, including sites in Italy and Spain. Bjorg is B Corp certified, reflecting its commitment to social and environmental transparency.

Ownership of the brand has evolved over the decades. Bjorg was the flagship brand of the French group Bonneterre & Associés, which later became Wessanen France (and then Ecotone). Today, the brand is owned by Ecotone, a leading European bio-food company headquartered in Lyon, France, which maintains its status as the largest organic food company in Europe.